■ Independent marketing & media advisory

"helping marketers achieve greatness"

We run operations design

Marketing has become a driving force in business strategy, creating new demands for marketers to expand their influence and capabilities.

90.0
Net promoter score
78%
Repeat client ratio
3
Practice areas
What we do

Three practice areas. One starting point.

Each begins by finding the structural problem, not the symptom.

01Operations Design

Shaping high-performance teams and future fit ways of working that empower marketing to create greater impact.

Marketing Performance Review

Our diagnostic assessment provides the blueprint for creating your optimal marketing ecosystem. We identify the right mix of in-house and agency resources to drive your brand forward.

We then establish clear workflows and routines that ensure seamless collaboration and consistent, high-quality output across your entire marketing network.

Agency Village Design

Our approach balances in-house talent and external agency partners ensuring the right talent for the right task, creating clear roles and responsibilities to ensure high performance and efficiencies.

02Partner Management

Unlocking the full potential of agency talent, to deliver their finest work for your brand.

Partnership Accelerator

The Partnership Accelerator is a high-performance relationship diagnostic designed to strengthen, reset, or elevate client–agency partnerships by uncovering the truth behind how each side experiences the relationship, and what must change to unlock high performance.

The Accelerator reframes relationship assessment by drawing on elite team dynamics and conditions that lead to high performance.

Pitch Management

The traditional agency selection process has not evolved in two decades, contributing to shorter client-agency partnerships that now average less than three years. Yet choosing the right agency partners remains critical to marketing success.

We orchestrate a progressive end to end pitch approach, uncovering the perfect blend of internal and external capability.

03Performance Benchmarking

Independent assessment and validation of the key risks to marketing and media performance.

Deltrix

Built for today's algorithmic media ecosystem. An independent diagnostic that reveals where commercial opportunity is lost to ad fraud and what you can do to regain control. Practical recommendations that lead to immediate gains.

Audix

Empowers marketing teams to take more control over the benchmarking of media rates. A dynamic system that automatically adjusts to changing buying conditions and strategies.

Performance Benchmarking

What standard reporting misses.

Every cell is an impression. Blue is human, red is bot, grey is unconfirmed.
What clients say

Advice that creates traction.

Tumbleturn Marketing Advisory is a trusted and transformative partner to many of Australia's most progressive brands.

Tourism Australia
NAB
Xero
2016
SBS
Bupa
Hort Innovation
NAB
2017
Virgin Australia
The Star
Subaru
Jurlique
NSW Government
Foxtel
2018
IAG
News Corp
Michael Hill
Blackmores
Myer
Citi
Virgin Australia
Foxtel
2019
Virgin Australia
News Corp
IAG
2020
BOQ
Amaysim
PharmaCare
Vodafone
Blackmores
News Corp
IAG
2021
OMA
Tabcorp
Crown Resorts
ECU
BOQ
ME Bank
Virgin Money
Maurice Blackburn
Foxtel
Blackmores
News Corp
2022
ADMA
Sanitarium
DuluxGroup
End Food Waste
Australian Pork
Lumea
RAC
Virgin Australia
Tabcorp
Crown Resorts
Maurice Blackburn
Blackmores
News Corp
2023
Perenti
Selleys
Zip
King
KitchenAid
City Fertility
Maurice Blackburn
End Food Waste
Australian Pork
DuluxGroup
Beyond Bank
News Corp
TPG
Westpac
Crown Resorts
RAC
Tourism Tasmania
2024
Woolworths
KFC
Qantas
Suncorp
Xero
Blackmores
ECU
Lion
RAC
Australian Defence Force
Beyond Bank
Isuzu
HBF
Pepper Money
Maurice Blackburn
Westpac
Dream Home Art Union
2025
Lyka
Chery
Maurice Blackburn
Westpac
Virgin Australia
Pepper Money
Woolworths
KFC
Qantas
Dream Home Art Union
2026