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    helping marketers achieve greatness.

  • About Tumbleturn Marketing Advisory

    As marketing increasingly influences business strategy, it's essential for marketers to rapidly broaden their expertise and impact. At Tumbleturn Marketing Advisory, we offer extensive knowledge in all facets of contemporary marketing, empowering marketers to adeptly manage the complexities of the constantly evolving industry with assurance.

     

    Our team is anchored by three partners with profound experience in marketing, advertising, and media: Jen Davidson, Anthony Gregorio, and Dan Johns.

     

     

     

     

     

  • Our Clients

    Tumbleturn Marketing Advisory is a trusted and transformative partner to many of Australia's most progressive brands.

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  • Our Services

    We align to three pillars that reflect the most critical components of any marketing transformation journey

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    Defining optimum operating models and ways of working fit for the modern marketing era.

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    Management of a progressive, end to end process to find the perfect blend of internal and external capability.

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    Elevating marketing capability through a comprehensive suite of best-in-class solutions.

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    Operations Design

    Defining optimum operating models and ways of working fit for the modern marketing era.

     

    As the influence of marketing expands so too does the set of capabilities required for marketing excellence. New capabilities bring new relationships and ways of working both inside the organisation and with external agency partners.

     

    We've designed a diagnostic review that serves as a foundation for building the best marketing system, combining both internal and external capabilities.

     

    Once the operating model has been agreed we work with brands to establish the right working cadence to ensure high performance outputs are delivered throughout The Marketing Village.

  • Partner Management

    Management of a progressive, end to end process to find the perfect blend of internal and external capability.

     

    Finding the perfect blend of agency partners is fundemental to building a progressive marketing capability. However, the agency pitch process has remained largely unchanged for the last 20 years, resulting in the average client-agency relationship dropping to under three years.

     

    We take a unique approach to partner selection; one that helps liberate the best talent, at the best agencies, to do their best work.

     

    Beyond the pitch process, Tumbleturn has developed frameworks to help improve existing ways of working between marketer and agency.

     

  • Strategic Advice

    Elevating marketing capability through a modern suite of best in class solutions. Specific services include:

    Marketing Strategy

    An experienced marketing power team that works behind the scenes injecting diverse ideas and
    perspective into the marketing strategy process.

    Brand Strategy

    Building a brand from the inside out. A brand strategy is critical to the success of any business; defining who you are before deciding what you say.

    Comms Framework

    A blueprint for marketers that consolidates the communications ecosystem. Aligning to the consumer journey and guiding agency briefs.

    Marketing Accountability

    This bespoke, transparent and interactive technology solution quantifes the right marketing budget required to achieve revenue and profitability targets.

    CX Review

    An audit and design process that understands customer experience throughout the purchase process, identifying gaps and areas of opportunity.

    Personalisation Plan

    Personalisation of message and audience requires careful mapping of the customer, aligning triggers with content, messaging and platform.

    Sponsorship Playbook

    Defines the role and opportunity of sponsorship and partnership, aligning specific business needs with outcomes and opportunity.

    Agency Leadership

    The Agency Village Leadership Model is a customised guide that encourages effective collaboration, enabling peak performance.

  • About Us

    A unique blend of C-Suite experience covering, marketing, creative and media backgrounds. Our experience leads to advice that creates traction quickly, generating a momentum shift for our clients.

     

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    Jen Davidson - Managing Partner

     

    Jen Davidson is a seasoned marketing professional with over 30 years of experience working across client, agency and media publishing. Jen spent 10 years with the McCann Group of Companies, holding senior roles in Sydney and San Francisco across a range of clients including Microsoft and Coca-Cola South Pacific. Shifting client side, Jen spent 9 years at the Commonwealth Bank working as GM of Media, Digital, Social and PR.

     

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    Dan Johns - Partner

     

    Dan has contributed to the marketing communications industry in the UK and Australia for the last 30 years. During this time, Dan has been the CEO of media agency Ikon, COO of agency group IPG Mediabrands Australia and Managing Partner of Havas Media Australia. He has also participated as an active board member of the Media Federation of Australia and advisor to the Australian Marketing Institute.

     

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    Anthony Gregorio - Partner

     

    Ant has over 30 years' experience across client and creative agency roles, in Australia and the UK. He was most recently the CEO of Saatchi & Saatchi Australia and prior to that CEO of Havas Creative Group ANZ. His fundemental belief is that great creative thinking is the last legal way to give brands an unfair advantage in business. During his career, he has been involved in work that has delivered Grand Effies and multiple Grand Prix awards at Cannes Lions.