
About Tumbleturn Marketing Advisory
Marketing has become a driving force in business strategy, creating new demands for marketers to expand their influence and capabilities.
Tumbleturn Marketing Advisory helps marketers navigate this landscape with confidence, drawing on our comprehensive expertise across modern marketing disciplines.
Led by Jen Davidson, Anthony Gregorio, and Dan Johns, our leadership team brings together deep expertise in marketing, advertising, and media to support your success.
Our Clients
Tumbleturn Marketing Advisory is a trusted and transformative partner to many of Australia's most progressive brands.
Our Services
We align to three pillars that reflect the most critical components of any marketing transformation journey
Operations Design
Defining optimum operating models and ways of working for the modern marketing era.
Partner Management
Management of a progressive, end to end process to find the perfect blend of internal and external capability.
Strategic Advice
Elevating marketing capabilities through a comprehensive suite of best in class solutions.
Operations Design
Defining optimum operating models and ways of working fit for the modern marketing era.
Today's marketing demands require a sophisticated blend of internal talent and external partnerships. Success depends on how well these capabilities work together.
Our diagnostic assessment provides the blueprint for creating your optimal marketing ecosystem. We identify the right mix of in-house and agency resources to drive your brand forward.
We then establish clear workflows and routines that ensure seamless collaboration and consistently high-quality output across your entire marketing network.
Partner Management
Management of a progressive, end to end process to find the perfect blend of internal and external capability.
The traditional agency selection process hasn't evolved in two decades, contributing to shorter client-agency partnerships that now average less than three years. Yet choosing the right agency partners remains critical to marketing success.
Tumbleturn's innovative approach to agency selection unlocks the full potential of agency talent, enabling them to deliver their finest work for your brand. We also strengthen existing agency relationships through proven frameworks that enhance collaboration and deliver better results.
Strategic Advice
Elevating marketing capabilities through a comprehensive suite of best in class solutions.
Tumbleturn Marketing Advisory offers a wide range of strategic services covering Marketing, Brand, Comms, Content, Sponsorship & Marketing Effectiveness functions. Strategic Advice can either be delivered through our Fractional CMO network or as a discrete project.
About Us
A unique blend of C-Suite experience covering marketing, creative and media backgrounds. Our experience leads to advice that creates traction quickly, generating a momentum shift for our clients.
Jen Davidson - Managing Partner
Jen Davidson is a seasoned marketing professional with over 30 years of experience working across client, agency, and media publishing. Jen spent 10 years with the McCann Group of Companies, holding senior roles in Sydney and San Francisco across a range of clients, including Microsoft and Coca-Cola South Pacific. Shifting client side, Jen spent 9 years at the Commonwealth Bank working as GM of Media, Digital, Social, and PR.
Dan Johns - Partner
Dan has contributed to the marketing communications industry in the UK and Australia for the last 30 years. During this time, Dan has been the CEO of media agency Ikon, COO of agency group IPG Mediabrands Australia and Managing Partner of Havas Media Australia. He has also participated as an active board member of the Media Federation of Australia and advisor to the Australian Marketing Institute.
Anthony Gregorio - Partner
Ant has over 30 years' experience across client and creative agency roles, in Australia and the UK. He was most recently the CEO of Saatchi & Saatchi Australia and prior to that CEO of Havas Creative Group ANZ. His fundemental belief is that great creative thinking is the last legal way to give brands an unfair advantage in business. During his career, he has been involved in work that has delivered Grand Effies and multiple Grand Prix awards at Cannes Lions.
Media Coverage
Operations Design
- In-housing, hybrid models, too many cooks: We're at risk of losing sight of the customer Beyond e-commerce: The way we search and research online is shaping attitudes towards brands.
- Clients must lean into the media agency talent crunch – or carry on behaving badly, make it worse and pay the price
Partner Management
- A perspective on the 2024/2025 new business scene
- Pitch Poolaza 2023
- Pitching in 2023
- Justifying marketing investment 2023's key challenge: Don't pitch to save money and audit in-house teams – pitch consultant's marketer survival guide
- Marketers getting braver for 2022 – a default agency pitch frenzy is the danger
Strategic Advice
- Tumbleturn perspective regarding impact of Principle Media
- Tumbleturn on the need for Fractional CMO services
- Tumbleturn launches Fractional CMO practice
- Beyond e-commerce: The way we search and research online is shaping attitudes towards brands
- Is retail trade media the new programmatic black box
- Tumbleturn call for greater transparency of digital media costs
Tumbleturn News
Contact Us
Please reach out if you would like to know more
Level 17, 1 Denison Street, North Sydney NSW 2060(+61) 0411 549 573